Privacy Policy
Last updated: March 2026
1. Introduction
RUUT Technologies Ltd ("RUUT", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our website and services.
We are the data controller for the personal data we process and are registered with the Information Commissioner's Office (ICO) in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Data We Collect
We collect personal data that you provide to us directly, including your name, email address, phone number, date of birth, address, identification documents, and financial information necessary to provide our services. We also collect data automatically through cookies and similar technologies, including your IP address, browser type, device information, and usage data.
3. How We Use Your Data
We use your personal data to provide and maintain our services, verify your identity, process transactions, comply with legal and regulatory requirements, prevent fraud and money laundering, communicate with you about your account, and improve our services.
4. Cookies
We use cookies and similar tracking technologies to enhance your experience on our website. For more information about the cookies we use, please see our Cookie Policy.
5. Data Sharing
We may share your personal data with trusted third-party service providers who assist us in operating our platform, payment processors, identity verification providers, regulatory bodies, and law enforcement agencies when required by law. We do not sell your personal data to third parties.
6. Data Retention
We retain your personal data for as long as necessary to provide our services and comply with our legal obligations, including anti-money laundering regulations which require us to keep records for a minimum of five years after the end of our business relationship.
7. Your Rights
Under UK GDPR, you have the right to access your personal data, rectify inaccurate data, request erasure of your data, restrict processing, data portability, and object to processing. To exercise any of these rights, please contact us at hello@ruutapp.com.
8. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular security assessments.
9. Contact
If you have any questions about this Privacy Policy or our data practices, please contact our Data Protection Officer at hello@ruutapp.com.